Social Media Marketing for the Network Marketer in 2024

Brian Lathe
5 min readJan 19, 2024
Friend Filter helps me find out who is engaging with me and who is not. I am very easily able to remove 100 inactive Facebook friends every day.

Facebook Friend Fatigue: 5000 Faces, Zero Feels?

We are limited to just 5000 friend connections on our Facebook profiles. As you start on your venture of online marketing with Facebook, you perceive 5000 friends as a mountaintop goal for which you aim. But you quickly realize that you have achieved it. I found myself for several weeks with 70 or more contacts who requested friendship, but I had no room to add them to my friend connections.

There is a concept of knowing how many of your friends engage with you. The LIKEs, COMMENTs, and SHAREs on the posts you make on Facebook are extremely important as these guide Facebook on whether or not to push your post out to more people which expands your reach.

Engagement is critical to your reach. But meaningful conversations in Messenger or WhatsApp are what drive your overall success. In this article, I am going to focus on engagement to expand your reach.

Using Friend Filter to determine your Friend engagement

Chances are, your friend list has become a digital graveyard, populated by ghosts of high school connections, vacation acquaintances, and distant relatives you wouldn’t know from Adam or Eve. Seriously.

The truth is, 5000 friends ain’t what it used to be. It’s quantity over quality, a cluttered social hub where your voice gets lost in the digital noise jungle. Enter Friend Filter, your knight in shining armor (or at least, a handy app with a decent algorithm).

Friend Filter does the dirty work you’ve been putting off: identifying and removing inactive friends. No more manual scrolling through endless faces you vaguely remember from that first contact in 2012. But even if you manage to identify a specific contact in your friend list and open up their profile, do you know if they’ve engaged with you? You simply don’t. You are left to judge them based on their profile alone. This is very very time-consuming and not the most productive use of your time.

But why use Friend Filter? The benefits are as clear as a freshly-filtered newsfeed:

  • Reclaim your social space: Ditch the deadbeats and make room for new friends who care or at least engage with your posts.
  • Boost engagement: With a leaner, meaner friend list, your posts finally have a chance to be seen and appreciated. Facebook is then not pushing your content out to people who have proven over and over that they won’t engage with you.
  • Rekindle real connections: Focus on meaningful interactions with the people who truly matter. Quality over quantity, remember?
  • Reduce newsfeed noise: Get rid of irrelevant updates and curate a newsfeed that reflects your interests and relationships.

Friend Filter is the digital detox your Facebook soul needs. It’s spring cleaning for your social life, a decluttering crusade that will leave you feeling refreshed and engaged.

So, why wait? Click my link and say goodbye to the friend-list blues. Embrace the power of Friend Filter and rediscover the joy of a vibrant, engaging Facebook experience. After all, true friendship deserves to be seen, heard, and celebrated, not buried under a mountain of digital acquaintances.

Remember, a smaller, engaged friend list is worth its weight in gold (or at least, Likes). Give Friend Filter a try and watch your Facebook feed come alive!

Top Social Media Considerations for Network Marketers in 2024: Reach, Engage, and Thrive

For network marketers in 2024, navigating the ever-evolving social media landscape can feel like a tightrope walking blindfolded. But fear not, intrepid entrepreneurs! By focusing on these key considerations, you can build a thriving online presence that maximizes reach, ignites engagement, and propels your network marketing efforts to new heights.

1. Know Your Audience Inside and Out:

Gone are the days of blasting generic posts to the masses. Today’s social media success hinges on laser-sharp audience targeting. Deeply understand your ideal customers: their demographics, interests, pain points, and preferred platforms. Craft content that resonates with their specific needs and aspirations.

2. Embrace the Power of Video:

Video reigns supreme in 2024. Capture your audience’s attention with captivating visuals, compelling storytelling, and genuine interaction. Showcase product demonstrations, share customer testimonials, host live Q&A sessions, and offer behind-the-scenes glimpses into your network marketing journey.

3. Prioritize Engagement Over Empty Likes:

Likes are nice, but comments, shares, and direct messages are gold. Foster genuine connections by responding to comments promptly, asking open-ended questions, and encouraging conversation. Run interactive polls, contests, and giveaways to boost participation and build excitement.

4. Authenticity is Your Secret Weapon:

People crave realness. Ditch the overly promotional, sales approach. Share your personal story, your struggles, and your successes. Be vulnerable, be transparent, and let your passion for your network marketing business shine through.

5. Master the Algorithm’s Dance:

Each platform has its unique algorithm for determining what content users see. Familiarize yourself with platform-specific best practices for posting times, hashtags, and content formats. Experiment, analyze, and adapt to stay ahead of the curve.

6. Leverage the Power of Communities:

Don’t just build your audience; join relevant communities and groups where your ideal customers congregate. Offer valuable insights, participate in discussions, and establish yourself as a trusted resource.

7. Paid Advertising Can Be Your Ally:

Strategic paid advertising can significantly amplify your reach and target highly specific audiences. Invest in well-crafted ad campaigns to drive traffic to your website, capture leads, and promote special offers.

8. Data is Your North Star:

Track your social media performance with laser focus. Analyze engagement metrics, website traffic, and lead generation to understand what’s working and what’s not. Adapt your strategy based on data insights to maximize your return on investment.

9. Stay Ahead of the Trends:

The social media landscape is constantly evolving. Keep your finger on the pulse of emerging trends, new platform features, and changing user behavior. Adapt your content and strategies accordingly to maintain your competitive edge.

10. Be Consistent and Patient:

Building a thriving social media presence takes time and dedication. Don’t get discouraged by overnight success stories. Stay consistent with your content creation, engagement efforts, and data analysis. The rewards of long-term dedication are immeasurable.


Remember, social media is a powerful tool for network marketers, but it’s not a magic bullet. By focusing on these key considerations, you can build a community of engaged followers, generate leads, and ultimately achieve your network marketing goals. So, step into the social media spotlight, embrace the power of genuine connection, and watch your business soar!

Bonus Tip: Utilize social media management tools to schedule posts, track performance, and streamline your workflow. Free your time to focus on creating high-quality content and engaging with your audience. Friend Filter is one of those amazing tools you can use. I will be announcing more very soon.

By implementing these strategies and staying true to your authentic self, you’ll be well on your way to conquering the social media world and building a thriving network marketing business in 2024 and beyond.

Please be sure to check out Friend Filter! Here is my link: